Google Goes It Alone on Spectrum BidRob Hof
After leaving us months to speculate, Google just announced it will indeed bid in the auction for a piece of the 700 MHz spectrum, filing Dec. 3 with the FCC. The broad reasons are no secret: Google wants to make sure it can freely play in mobile advertising as it develops, especially since cell phones and wireless devices increasingly will become one of the prime portals to the Internet.
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