Toxic Tech: Greenpeace Speaks

Its environmental ranking of Sony, Nintendo and other electronics makers raises consumer awarenessbut does it factor into buying decisions?

Greenpeace is smacking Microsoft and Nintendo for using toxic chemicals in their video game consoles, while applauding longtime target Apple for improving its green credentials. But the group's latest quarterly ranking of electronics vendors, issued Nov. 27, in the thick of holiday shopping, also spotlights the difficulty in measuring the environmental impact of such products—and raises questions about whether customers really care.

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