Ingram: BusinessWeek doesn't get user-generated stuff

Mathew Ingram complains that BusinessWeek simplifies and slams User Generated Content.

He writes:

The thing that really bugs me about the BusinessWeek article is that there’s this false dichotomy between high-quality professional content and low-quality UGC crap. It’s not that binary, I would argue. It’s more like a spectrum, with professional content on one end, and as you move down the scale you get lower quality, until there’s your brother-in-law singing karaoke.

But reading the article, I see more texture (and less false dichotemy) than Mathew. The conclusion is that many users and advertisers appear to be heading toward professional-quality content. That means that freelancers who want to attract eyeballs and ad dollars would be well advised to polish their product. They’ve got the tools.

Before it's here, it's on the Bloomberg Terminal.