Slurping Up Profits at Ajisen

The ramen restaurant chain is winning devoted fansand earning millionsby opening up noodle shops across mainland China

In Japan, there aren't a lot of growth opportunities for businesses that specialize in ramen. The noodles, typically served in a hot broth and topped with sliced pork, seaweed, or chopped green onion, are sold at some 16,000 restaurants around the country. Not only is there plenty of competition, but with Japan's population getting older there are fewer young people for the companies in the $3.5 billion ramen industry to target.

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