Capitalizing on Change

Western health care companies hope to profit from reform in Asian countries

Consumer demand for Western-quality medical care has prompted Asian nations over the past few years to establish tougher standards for health care products that align more closely with those of Western nations. More broadly, the countries are ambitious to increase their foreign trade and lead the way in health care innovation. The West, which is concerned that the erratic and weak supervision of health care products undermines foreign trade, has played a role by pressuring the industry in the "East" to evolve.

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