The concept of referent group can be a useful tool for understanding many differences in organizations, both on a global and local scale. A referent group can be defined as any group that people see as a source for their identity. Our referent groups define a large part of who we are. Our primary referent group can be defined as a group that is the major source of our identity. As our organizations become more global and more diverse, it becomes more critical that leaders understand how different referent groups can impact behavior.
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