Dove (D)evolution

The beauty company says it's helping improve young women's self-esteem, but its much-lauded ad campaign may not be sending the right message

Last week, Dove (ULVR) launched the Reality Diaries online. These are the daily video diaries of four girls between ages 15 and 17, and the series provides the latest installment in the brand's Campaign for Real Beauty, intended to promote healthy self-esteem in girls.

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