Löscher Is Already Putting His Mark on Siemens

Fiscal fourth-quarter profits, excluding extraordinaries, sent the stock soaring, but the new CEO says the bar must be set higher

The new chief executive of German engineering and electronics giant Siemens (SI) answered reporters' questions patiently and amiably at a press conference in Munich on Nov. 8, confirming his image as a man who will be more courtly than his sometimes brash predecessor, Klaus Kleinfeld. But Peter Löscher also revealed that he's not all Mr. Nice Guy.

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