The American Green House

Mass-market retailers are offering more eco-friendly home furnishings, but without industry standards it's hard to tell the green from the greenwashed

Eco-conscious consumers can buy their organic milk at mass-market retailers like Target (TGT), and now, they can pick up an eco-friendly bookcase there, too. As the greening of the American home continues, major retailers are betting that sustainable home furnishings, like an ottoman made of recycled flip-flops, will be next on the green shopping list.

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