O2 Gears Up for iPhone Launch

The leading British mobile operator and its retail rival Carphone Warehouse are preparing for a high-profile debut with extra staff and hours

O2 has substantially bulked up its customer service staff ahead of the high-profile launch of Apple's iPhone this week as the mobile operator looks to ensure that consumers that fork out for the expensive handset receive the best possible support.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.