Paris Bike Rental Scheme Goes Global

A French advertising company hit upon the simplest self-service scheme. It won over thousands of Parisians and is now being exported across the world

Chicago is interested, and so is Moscow. Geneva and Sydney are in negotiations, and the mayor of London has called by twice. All eyes are on Paris. But what is the big attraction? It's a brand new model of bicycle, one that can be seen teeming through the streets by the thousands, all the same chic silver-gray, with a dolphin-like design. And they are all rented.

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