Why I’m not volunteering to fight in the Format War

Austin-based ad agency GSD&M Idea City just won a piece of business from DreamWorks Animation to promote the emerging HD DVD format. The agency wouldn’t disclose billings, but would only say that it was more than $1 million. The spots, which launch today, feature a faux Jeffrey Katzenberg taking complaints from Shrek characters who say the HD DVD image is just too sharp. Gingerbread man Gingy says he looks so tasty in the new format that he wants to eat himself.

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