Why Is Nissan Mimicking MySpace?

The Japanese carmaker is rolling out a social networking site, called N-Square, designed to bypass bureaucracy by boosting informal contacts
Carlos Ghosn, president and chief executive officer of Nissan Motor Co., comments on a Navara truck on the production line during his visit to the Siam Nissan factory, some 20 kilometers east of Bangkok, Thailand, on Tuesday, June 26, 2007. BLOOMBERG NEWS

Some habits are hard to break. When Chief Executive Carlos Ghosn entered the picture eight years ago to rescue a near-bankrupt Nissan Motor (NSANY), the Brazilian-born Frenchman also set out to remake its corporate culture. He made English the official language at management meetings, introduced a performance-based grading system for employees, and added Western-style pay packages for top managers.

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