Carbon Neutrality Makes the Grade

B-schools are enlisting students' help in developing their own carbon-neutral schemes, and they may develop leaders of tomorrow's sustainable economies

Thunderbird professor Greg Unruh was going through his interoffice office mail last year when a Time magazine cover with an illustration of a polar bear floating on an iceberg came across his desk. The article was a clarion call about global warming, with an alarming headline: "Be Worried, Be Very Worried."

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