ManiaTV Cancels User-Generated Content

Citing a lack of demand for user-created clips, the online video site is abandoning amateur content in favor of professional shows

Drew Massey launched Web video site ManiaTV in 2004 with an idea so fundamental in the media world that it had become cliché: Content is king. Whatever the medium, audiences and advertisers want high-quality, professionally produced programs. Schlock doesn't sell.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.