Designing without a ClientReena Jana
Design firms such as Seattle’s Teague, which works with Boeing, Microsoft, and Nike among other corporations, are increasingly encouraging employees to hatch product ideas without a client. While I’m not out in San Francisco for the International Council of Societies of Industrial Design’s major conference this week (but check out future blog posts by BusinessWeek editors Bruce Nussbaum and Helen Walters who are there), I’ve heard that Teague’s new strategy for encouraging creativity among its staff is gaining a lot of attention among attendees.
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