Oh, Out-Behave!

Outperforming the competition isn't enough. Focus on how you do what you do, and build a culture that inspires workers to connect

Dov Seidman is the author of How: Why How We Do Anything Means Everything…in Business (and in Life) and the chief executive of LRN, a company that helps businesses develop ethical corporate cultures. He and I recently spoke about the ideas in his new book that dispel the so-called tried-and-true notions of finding success in business and outline the new path to achieving sustainable advantage. I agree with Dov's view that how you do what you do means more today that ever before. Read edited excerpts of our conversation:

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