Wal-Mart's New Growth Opportunities

The retail giant is dropping its high-end strategy to focus on securing the loyalty of its base with services such as health care, banking, and broadband access

Rural America, Wal-Mart wants you back. Gone is the focus on trendy fashions, 400-thread-count sheet sets, and snooty ads in glossy fashion mags designed to appeal to a higher-income demographic that rarely shopped at the store anyway.

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