Steinbrenner: A Study in how not to handle a personal brand.

The Yankees lost their series to Cleveland. Lots of Yankee haters are happy. Yankee fans are disgusted. Whether or not the fans blame the pitching, Alex Rodriguez’s quiet bat, Joe Torre or general manager Brian Cashman, one thing is certain. Yankee owner George Steinbrenner somewhere along the way totally lost sight of his own brand.

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