Just a slender $9 trillion niche for a new ETF

As I lie around all day trying to recover from knee surgery last week (don’t ask!) looking for diversions, there’s plenty of life in the world of exchange traded funds to keep me busy. With hundreds of ETFs already trading, it can be a little overwhelming separating the wheat from the chaff. In fact, it’s a little too easy to whine about less than super useful new ETFs. Fine. But there are still useful niches, sectors and even whole markets awaiting their own easy-to-trade, low-cost index-based fund.

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