Europe's Love Affair with Meetic

The Paris matchmaking site trumps Match.com on the Continent and is buying up other online dating services around the world

When Etienne joined the Meetic online dating site nearly three years ago, he was a shy, 22-year-old business student at one of France's prestigious grandes écoles universities. Now he's a tax adviser at an auditing firm in Luxembourg—and an accomplished ladies' man. During two years as a Meetic member, he estimates he dated 40 women. "You meet industrial quantities of girls, and once you have a technique that works, you can repeat it infinitely," he says.

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