The Talent Hunt

Design programs are shaping a new generation of creative managers

On the campus of the University of Cincinnati, Procter & Gamble Co. (PG) employees are brainstorming with design students to create a fictional green-leaning family of three that lives in an energy-efficient solar-powered home. "We imagined a prototypical family that might live in a house like this and want to live sustainably," says Bob Schwartz, associate director at P&G's Global Design Organization. "What products might support that lifestyle 24/7?"

To continue reading this article you must be a Bloomberg Professional Service Subscriber.