HDTV Makers Pile On the Extras

In a bid to stave off commoditization and win over the wider market, they're making the sets easier to use and adding nifty new features

A decade after high-definition television technology was first introduced in the U.S., a whopping 89% of consumers say they lack a complete understanding of its benefits and downsides. Patrick Dunn, director of display technology at THX, thinks he knows why: "Watching TV these days can be terribly complicated," he says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.