If the population of Brazil is on MySpace, then advertising on it is like sending Brazil a postcard

I know Burt’s been reporting from New York’s advertising week, but yesterday I popped down to Tribeca Cinema to listen to Simon Waterfall, partner in Poke, one of the most acclaimed digital ad agencies around (check out the separate sites for its London and New York offices). Simon was just appointed president of D&AD, the British non-profit celebrating creativity in advertising and design, and he was in town to give his official take on the digital landscape.

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