Chevron Ad Has Lots To Compete AgainstBy
The theme of the new Chevron two-and-a-half minute TV ad (which can be viewed here) that will break this weekend on CBS’s 60 Minutes is “The Power of Human Energy.” The sub-themes are “We Live Here Too (an actual line)” “We employ part-time poets. (actual line)” “Our geologists shop at Whole Foods and wear Birkenstocks (implied with image)”
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