Pro Athletes Show Him the Money

Steven Reed has 75 clients with a combined worth of $500 million to $750 million. He helps them plan for their futures and talks them out of Bentleys

A typical day for Steven Reed might just start with a few e-mails—one perhaps to find someone who can design a state-of-the-art home gym for Tampa Bay Devil Rays standout Carl Crawford. Then it's on to the cell phone to arrange for another client, Philadelphia Phillies all-star shortstop Jimmy Rollins, to be placed on the waiting list for the new Audi R8. He later faxes Rollins a spec sheet for the car.

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