Nielsen Rethinking "Heroes" Flub

So we’re just one week into the Fall TV season, and we get another example of how seemingly wonky changes in TV ratings can have big implications (I wrote a quick take on one upshot of the new commercial ratings in last week’s issue). Earlier this week NBC tried a cheap stunt to boost ratings for Heroes. After an resounding outcry, Nielsen is now telling us its “rethinking” the rule that allowed it, though it’s not elaborating at this time.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.