Don't Let That Smile Fool You

Inside Commish Carolyn Bivens' hard-nosed drive to remake the LPGA
BIVENS "It would have been criminal not to change the business" Brian Smith

Despite her 22-year membership at the Congressional Country Club in Washington, Carolyn F. Bivens spent parts of her first year as commissioner of the Ladies Professional Golf Assn. looking like a duffer lost in the rough. In the months following her appointment in late 2005 as the tour's first female chief, Bivens picked a fight with the media that prompted some key outlets to briefly stop covering the tour, provoked a mass exodus of staff upset by her autocratic ways, and alienated the operators of some of the LPGA's oldest tournaments. That rocky start left many LPGA observers wondering if the former USA Today exec and marketing strategist would survive for long.

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