Kraft at Work Burnishing Its Brands

With hungry investors circling and profits at a low ebb, CEO Rosenfeld is sticking to a growth plan of new products for the food giant's array of classic brands

In her spare time, Irene Rosenfeld likes to head from her home in the suburbs north of Chicago and take a kayak out onto nearby Lake Michigan, where the waters often are tricky. It's good training for her job. As the chief executive of Kraft Foods (KFT), Rosenfeld has been battling some strong currents in the office, too, trying to propel an enterprise with 90,000 employees.

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