New Clout for Cradle to Cradle Design

Three leaders in sustainable-design consulting are collaborating to leverage their expertise, stimulate new products, and boost "cradle to cradle" certification

Three of the leaders in corporate consulting on sustainable design announced Sept. 19 an international partnership aiming to further the reach of the "cradle to cradle" design protocol. Joining forces are McDonough Braungart Design Chemistry (MBDC), a Charlottesville (Va.)-based consultancy that focuses on environmentally friendly product-and-service design and development (with clients such as Nike (NKE) and Ford (F)); the Environmental Protection Encouragement Agency (EPEA), a scientific research institute based in Hamburg, Germany; and Material ConneXion, a New York-headquartered consultant that advises Fortune 500 companies such as Whirlpool (WHR) and Procter & Gamble (PG) on high-performance materials. Each company will remain independent, but the three will collaborate on a series of workshops, share research resources, and conduct "cradle to cradle" certification.

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