Is Jaguar an Endangered Species?

As Ford looks for a buyer for its troubled luxury marque, its latest vehicle aims to take Jaguar back upmarket. Critics say the design isn't radical enough

A dense crowd eyed the new Jaguar XF four-door coupe as it was unveiled at the Frankfurt Auto Show (BusinessWeek.com, 9/10/07) earlier this month. Under hot, glaring spotlights, skeptics circled the car slowly with furrowed brows, castigating the design under their breath as "Lexus-like." Enthusiasts praised the four-door coupe's classic proportions and contemporary lines, jumping behind the wheel to check out the interior. "It's a very interesting car. It will either be loved or hated—there is no middle ground," says Garel Rhys, professor of automotive economics at the University of Cardiff in Wales.

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