EBay's Bid to Win Back Buyers

The online auctioneer aims to regain sellerand investorconfidence with a site overhaul that's more than screen-deep

Time was, small-business owner Evan Prytherch considered eBay (EBAY) capable of performing e-commerce magic. Prytherch would list his entire music-accessory inventory on the auction Web site and within days it all seemed to disappear. Sold.

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