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Vogue Hits Indian Newsstands

The beauty bible is late to India's fashion party, where global magazines Cosmopolitan and Elle and local player Verve arrived a decade ago

Condé Nast's fashion bible Vogue is about to hit India. The first issue of the Indian version of the magazine is slated to make its debut on Sept. 22. Like Vogue in the U.S., Vogue India will include high-end features on global fashion and beauty trends, but its editors say it will also seek to celebrate the Indian woman and the richness of traditional Indian fashion.

All the same, Vogue is a latecomer—other international women's magazines have been in circulation on the subcontinent for a decade. Although Marie Claire only entered India in the summer of 2006, Cosmopolitan's Indian edition launched in 1997, and Elle's in 1996. Condé Nast's top India executive is confident the privately held American company will be able to close the gap. "We've been studying the Indian market for over a year," says Alex Kuruvilla, chief executive of Condé Nast India. "Our timing couldn't be better."