Brand names that don't travel

Most of you probably know about the alleged botched branding of the Chevy Nova in Spanish-speaking countries, where

Most of you probably know about the alleged botched branding of the Chevy Nova in Spanish-speaking countries, where “No va” means “It doesn’t go.” (Actually, when I lived in Latin America, I saw plenty of Novas around, and you have to alter the cadence quite a bit to turn Nova into No va).

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