Think About Your Prospective Client's Ego

When working with a prospective client, it is imperative that you consider his or her ego in the process. As you make the sale, you want to come across as the expert in whatever you do. Your prospect, naturally, does not know nearly as much as you do about this subject, so right from the get-go if you’re not careful, your prospect may feel dumb. And that works against you in the sales process!

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