Powerset: Move Over, Google

The search giant is unfazed by competition from "natural language" upstarts, but usersand advertisersmay benefit once they get the hang of the new tool

How do you beat Google (GOOG) at its own game? Search engine upstart Powerset is betting on the wisdom of the crowds. As the latest step in one of the longer buildups to a product launch in Internet history, Powerset on Sept. 17 is taking the wraps off a new online community site called Powerset Labs. The company hopes the site will marshal thousands of people to help build and improve its search engine before it goes public next year.

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