Homebuilders: Hitting Bottom at Last?

One industry player says the low point for the housing market is "very near." But credit problems and other issues have many contemplating further gloom

It is, according to homebuilder Hovnanian Enterprises (HOV), the "deal of the century." The builder wants to unload 1,000 new homes in a weekend sales promotion Sept. 14-16, cutting prices on some houses by up to $100,000.

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