Ford: The Auto Giant's Most Important New Model

To help turn Ford around, its new CEO is first attacking its entrenched bureaucracy, forcing it to be smarter and more efficient

With six concept and real production cars to show at the North American International Auto Show this week, Ford Motor (F) is trying to make a statement to the world that the 103-year-old automaker, despite falling market share and deep financial losses, is serious about being around for a second century. As important as the vehicles are, however, the most important new model to be found in Detroit's Cobo Hall is the new CEO, Alan Mulally, who is just completing three months on the job after coming to the struggling automaker from Boeing.

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