Google's gPhone Draws a Crowd

Although the rumored mobile platform is yet to be announced, software developers already sense a big business opportunity

Mention the name Google (GOOG) in cell-phone software circles these days and you're likely to get a lot of blank stares and awkward silence. It's not that these Silicon Valley startups have nothing to say about the world's largest Web search engine. The problem is, they can't. Many mobile-software developers in the Bay Area and beyond are hard at work cobbling together services and tools they hope will be packaged with a wireless operating system under wraps at Googleplex—and they've been sworn to secrecy.

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