The Issue: A.G. Lafley's Judgment Call
A.G. Lafley A.G. Lafley became chairman and CEO of Procter & Gamble Co. (PG) in June, 2000, with a mandate to quiet things down. He took over the consumer products giant when Durk I. Jager was pressured to resign after a tumultuous 17-month stint. At P&G, the thinking was that Jager had pushed too hard, too fast, to rip apart the insular culture and remake the company from the bottom up. The troops rebelled, and Jager found himself out of a job. Lafley, a 23-year P&G veteran, was being asked to restore equilibrium.
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