Experian wastes money so you don't have to?

I found this bewildering:

So taking that slogan to heart, Experian decides to buy an ad on a phone booth on 6th avenue in midtown Manhattan? You have to be one ironic, postmodern, absurdist marketer to sign off on this creative and media buy. If the ad does its job, it just proved itself wrong. If not, then Experian is clearly too stupid with its own money to manage yours. I’d love to make the “this is actually brilliant and here’s why” argument, but it’s dumb, dumb, dumb. My head’s spinning.

Before it's here, it's on the Bloomberg Terminal.