Creative Capital: A Resource for Imaginative IdeasReena Jana
When we were putting together our annual Cutting Edge Designers series for BusinessWeek.com — which also appears in condensed form in the current issue of IN: Inside Innovation within BusinessWeek magazine — one possibly unusual resource I turned to for ideas was Creative Capital. The New York-based non-profit is known in the art world as an organization that offers grants to talented artists in various fields, from film to “new media” or digital art. But there are reasons why businesses should pay attention to Creative Capital’s grantees, because many of them could easily be tapped to work on imaginative design ideas for corporate projects.
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