Activision Salutes Those About to Rock
Call it a lesson from the Battlezone. In 1998, video game maker Activision (ATVI) launched a version of the popular arcade game featuring a tank battle between the U.S. and the Soviet Union on other planets. It was one of several mid-'90s games—including Heavy Gear and Dark Reign—that turned into expensive flops for the company. The common theme? "They were well-produced and highly rated," says Activision Chairman and Chief Executive Robert Kotick. "And they had no audience."
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