Saul Bass on the new AT&T

Ok, not the latest version of the AT&T. But our new Innovation & Design writer, Matt Vella, just put together an analysis of the latest branding venture from AT&T as it continues to evolve after its merger with Cingular Wireless. I put together a slideshow on the evolution of the logo design, and in so doing, came across an interview with Saul Bass, published in Pacific Telephone Magazine in 1970. Bass and his team, of course, developed the pared down Bell logo that was introduced in 1969, while they also worked on the iconic “Death Star” globe implemented in 1984.

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