From Home Kitchen to Whole Foods

BusinessWeek chats with two young entrepreneurs who aim to 'Feed' the masses quality organic granola
Models turned business partners Jason Wright (on left) and Jason Osborn turned the granola that they made as a snack in their New York City apartment into a three-flavor organic line they named Feed Granola.

How many times have you come up with an idea that causes your friends to say: "Hey, that could be a business!" How many times have you agreed with them? But how many times have you actually gone out and transformed that idea into a real business? Well, that's exactly what former models turned business partners Jason Osborn and Jason Wright ended up doing. In 2005, the pair turned the granola that they made as a snack in their New York City apartment into a three-flavor organic line they named Feed Granola.

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