Will Apple Benefit From The iPhone Price Cut?

Consultancy Compete just came out with data indicating that, thanks to Apple's recent price cut, 18% vs. 8% of consumers would be interested in buying the iPhone now. What will this mean for Apple's financial performance? Here's my back-of-the-envelope calculation.

Consultancy Compete came out with some really interesting data showing how demand for the iPhone is tied to price. The researcher’s June survey indicated that only 8% of U.S. consumers were willing to pay $599 or more for the iPhone. But 18% would cough up $400 or more.

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