O.K. (Sigh), I'll Join Facebook

BW's Jon Fine has "belatedly and grudgingly" started a Facebook page. But the social network's mashup of friends and business is a bit unnerving

You've been hearing a lot about Facebook lately. Not, mercifully, in the "there's this crazy social-networking thing the kids are doing" sense. Rather in the "oh my God, you've got to get on it, too" sense.

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