The Secret to Successful Webcasts

To make your company's videos more appealing to viewers, follow these tips from our columnist, a former television broadcast journalist

More companies are using video Web casts for sales and marketing purposes. Perhaps it's no surprise that networking giant Cisco Systems (CSCO) is leading the pack. The Cisco Web site carries a professionally produced program called TechWise TV, where a host interviews Cisco experts about a range of networking topics. In the past few months, Wells Fargo (WFC) has started a regular Webcast series targeting small-business owners. But while most business Webcasts don't match Cisco's or Wells Fargo's production values, their popularity is booming, and odds are you have you already participated in one or soon will.

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