Say you work at Design Army, in Washington, D.C., and you need a photo. If you asked your co-workers for help, they'd probably trill, "Just Getty it." "Same as when some people say, 'Just Google it,'" explains Pum Lefebure, the design firm's co-owner. "We use the photos, but we also browse Getty for inspiration." When Design Army needed photos of bamboo shoots for a Ringling Bros. installation, Getty had more high-quality images than anywhere else. If the firm is hunting for images that inspire the tone for a piece of branding, Getty has the richest cache of pictures, all a single keyword away on one of the industry's most comprehensive, user-friendly websites. When it comes to visuals, Getty is Wal-Mart and the New York Public Library rolled into one.
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