GreenDimes: I Don't Get ItHeather Green
I remember running across GreenDimes about a year ago and being puzzled. Basically, this is an online service that charges members $15 a year to reduce their junk mail, whether catalogs or coupon lists. And the green bonus, as the NYTimes points out in their profile of the company today, is that the startup plants a tree a month for every person who registers.
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